Nikhil R. Devanur, Sham M. Kakade. The price of truthfulness for pay-per-click auctions. In John Chuang, Lance Fortnow, Pearl Pu, editors, Proceedings 10th ACM Conference on Electronic Commerce (EC-2009), Stanford, California, USA, July 6--10, 2009. pages 99-106, ACM, 2009. [doi]
@inproceedings{DevanurK09,
title = {The price of truthfulness for pay-per-click auctions},
author = {Nikhil R. Devanur and Sham M. Kakade},
year = {2009},
doi = {10.1145/1566374.1566388},
url = {http://doi.acm.org/10.1145/1566374.1566388},
researchr = {https://researchr.org/publication/DevanurK09},
cites = {0},
citedby = {0},
pages = {99-106},
booktitle = {Proceedings 10th ACM Conference on Electronic Commerce (EC-2009), Stanford, California, USA, July 6--10, 2009},
editor = {John Chuang and Lance Fortnow and Pearl Pu},
publisher = {ACM},
isbn = {978-1-60558-458-4},
}