E-loyalty: elusive ideal or competitive edge?

Sarv Devaraj, Ming Fang, Rajiv Kohli. E-loyalty: elusive ideal or competitive edge?. Communications of the ACM, 46(9):184-191, 2003. [doi]

Authors

Sarv Devaraj

This author has not been identified. Look up 'Sarv Devaraj' in Google

Ming Fang

This author has not been identified. Look up 'Ming Fang' in Google

Rajiv Kohli

This author has not been identified. Look up 'Rajiv Kohli' in Google