Why you should stop predicting customer churn and start using uplift models

Floris Devriendt, Jeroen Berrevoets, Wouter Verbeke. Why you should stop predicting customer churn and start using uplift models. Inf. Sci., 548:497-515, 2021. [doi]

Authors

Floris Devriendt

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Jeroen Berrevoets

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Wouter Verbeke

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