An Investigation and Conceptual Model of SMS Marketing

Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl. An Investigation and Conceptual Model of SMS Marketing. In HICSS. 2004. [doi]

@inproceedings{DickingerHMS04,
  title = {An Investigation and Conceptual Model of SMS Marketing},
  author = {Astrid Dickinger and Parissa Haghirian and Jamie Murphy and Arno Scharl},
  year = {2004},
  url = {http://csdl.computer.org/comp/proceedings/hicss/2004/2056/01/205610031babs.htm},
  tags = {meta-model, Meta-Environment},
  researchr = {https://researchr.org/publication/DickingerHMS04},
  cites = {0},
  citedby = {0},
  booktitle = {HICSS},
}