Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks

Torsten Dierkes, Martin Bichler, Ramayya Krishnan. Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks. Decision Support Systems, 51(3):361-371, 2011. [doi]

Authors

Torsten Dierkes

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Martin Bichler

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Ramayya Krishnan

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