Influence of Brand Memory on Consumers' Purchase Intention Based on Chinese Domestic Old Brands

Chen Ding. Influence of Brand Memory on Consumers' Purchase Intention Based on Chinese Domestic Old Brands. In 13th International Conference on E-business, Management and Economics, ICEME 2022, Beijing, China, July 16-18, 2022. pages 122-128, ACM, 2022. [doi]

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