Does Background Music Matter in Data Videos? A Study of Music's Impact on Persuasion, Engagement, and Recall

Hessam Djavaherpour, Leni Yang, Yvonne Jansen, Pierre Dragicevic, Narges Mahyar, Mahmood Jasim. Does Background Music Matter in Data Videos? A Study of Music's Impact on Persuasion, Engagement, and Recall. In Nuria Oliver, David A. Shamma, Heloisa Candello, Pablo César, Pedro Lopes 0001, Alessandro Bozzon, Thomas Kosch, Vera Q. Liao, Xiaojuan Ma, Valentino Artizzu, Fiona Draxler, Gustavo López 0001, Anke V. Reinschluessel, Xin Tong 0004, Phoebe O. Toups Dugas, editors, Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems, CHI 2026, Barcelona, Spain, April 13-17, 2026. ACM, 2026. [doi]

@inproceedings{DjavaherpourYJD26,
  title = {Does Background Music Matter in Data Videos? A Study of Music's Impact on Persuasion, Engagement, and Recall},
  author = {Hessam Djavaherpour and Leni Yang and Yvonne Jansen and Pierre Dragicevic and Narges Mahyar and Mahmood Jasim},
  year = {2026},
  doi = {10.1145/3772318.3791466},
  url = {https://doi.org/10.1145/3772318.3791466},
  researchr = {https://researchr.org/publication/DjavaherpourYJD26},
  cites = {0},
  citedby = {0},
  booktitle = {Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems, CHI 2026, Barcelona, Spain, April 13-17, 2026},
  editor = {Nuria Oliver and David A. Shamma and Heloisa Candello and Pablo César and Pedro Lopes 0001 and Alessandro Bozzon and Thomas Kosch and Vera Q. Liao and Xiaojuan Ma and Valentino Artizzu and Fiona Draxler and Gustavo López 0001 and Anke V. Reinschluessel and Xin Tong 0004 and Phoebe O. Toups Dugas},
  publisher = {ACM},
  isbn = {979-8-4007-2278-3},
}