Internet Strategies for Established Retailers: Five Case Studies from New Zealand

Bill Doolin, Robert J. McQueen, Mark Watton. Internet Strategies for Established Retailers: Five Case Studies from New Zealand. In 16th Bled eConference: eTransformation, June 9-11, 2003. pages 35, 2003. [doi]

Authors

Bill Doolin

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Robert J. McQueen

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Mark Watton

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