Susan M. Dray, David A. Siegel. Business: penny-wise, pound-wise: making smart trade-offs in planning usability studies. Interactions, 6(3):25-30, 1999. [doi]
@article{DrayS99,
title = {Business: penny-wise, pound-wise: making smart trade-offs in planning usability studies},
author = {Susan M. Dray and David A. Siegel},
year = {1999},
doi = {10.1145/301153.301163},
url = {http://doi.acm.org/10.1145/301153.301163},
researchr = {https://researchr.org/publication/DrayS99},
cites = {0},
citedby = {0},
journal = {Interactions},
volume = {6},
number = {3},
pages = {25-30},
}