The impact of multi-channel and multi-product strategies on firms' risk-return performance

Kui Du. The impact of multi-channel and multi-product strategies on firms' risk-return performance. Decision Support Systems, 109:27-38, 2018. [doi]

@article{Du18-0,
  title = {The impact of multi-channel and multi-product strategies on firms' risk-return performance},
  author = {Kui Du},
  year = {2018},
  doi = {10.1016/j.dss.2018.01.009},
  url = {https://doi.org/10.1016/j.dss.2018.01.009},
  researchr = {https://researchr.org/publication/Du18-0},
  cites = {0},
  citedby = {0},
  journal = {Decision Support Systems},
  volume = {109},
  pages = {27-38},
}