Rong Du, Qiying Hu, Shizhong Ai. Stochastic optimal budget decision for advertising considering uncertain sales responses. European Journal of Operational Research, 183(3):1042-1054, 2007. [doi]
@article{DuHA07,
title = {Stochastic optimal budget decision for advertising considering uncertain sales responses},
author = {Rong Du and Qiying Hu and Shizhong Ai},
year = {2007},
doi = {10.1016/j.ejor.2006.02.031},
url = {http://dx.doi.org/10.1016/j.ejor.2006.02.031},
researchr = {https://researchr.org/publication/DuHA07},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {183},
number = {3},
pages = {1042-1054},
}