Xiaomeng Du, Meng Su, Xiaoquan (Michael) Zhang, Xiaona Zheng. Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types. Information Systems Research, 28(4):711-722, 2017. [doi]
@article{DuSZZ17,
title = {Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types},
author = {Xiaomeng Du and Meng Su and Xiaoquan (Michael) Zhang and Xiaona Zheng},
year = {2017},
doi = {10.1287/isre.2017.0724},
url = {https://doi.org/10.1287/isre.2017.0724},
researchr = {https://researchr.org/publication/DuSZZ17},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {28},
number = {4},
pages = {711-722},
}