Digital Advertising's Human Toll: How Implied Cost-to-User Affects Web Content Platforms (A Research Proposal)

Brian Kimball Dunn, Dennis F. Galletta. Digital Advertising's Human Toll: How Implied Cost-to-User Affects Web Content Platforms (A Research Proposal). In 45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA. pages 3180-3187, IEEE Computer Society, 2012. [doi]

@inproceedings{DunnG12,
  title = {Digital Advertising's Human Toll: How Implied Cost-to-User Affects Web Content Platforms (A Research Proposal)},
  author = {Brian Kimball Dunn and Dennis F. Galletta},
  year = {2012},
  doi = {10.1109/HICSS.2012.216},
  url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2012.216},
  researchr = {https://researchr.org/publication/DunnG12},
  cites = {0},
  citedby = {0},
  pages = {3180-3187},
  booktitle = {45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA},
  publisher = {IEEE Computer Society},
  isbn = {978-0-7695-4525-7},
}