Informational Determinants of Customer Acquisition and eTailer Revenue

Amitava Dutta. Informational Determinants of Customer Acquisition and eTailer Revenue. In Martin Santana, Jerry N. Luftman, Ajay S. Vinze, editors, Sustainable IT Collaboration Around the Globe. 16th Americas Conference on Information Systems, AMCIS 2010, Lima, Peru, August 12-15, 2010. pages 142, Association for Information Systems, 2010. [doi]

Authors

Amitava Dutta

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