George Easton, Annette Easton, Michael Belch. GSS: old dog, new tricks applying GSS to marketing research. In Mehdi Khosrowpour, editor, Challenges of Information Technology Management in the 21st Century, 2000 Information Resources Management Association International Conference, Anchorage, Alaska, USA, May 21-24, 2000. pages 1031-1032, IDEA Group Publishing, 2000.
@inproceedings{EastonEB00,
title = {GSS: old dog, new tricks applying GSS to marketing research},
author = {George Easton and Annette Easton and Michael Belch},
year = {2000},
researchr = {https://researchr.org/publication/EastonEB00},
cites = {0},
citedby = {0},
pages = {1031-1032},
booktitle = {Challenges of Information Technology Management in the 21st Century, 2000 Information Resources Management Association International Conference, Anchorage, Alaska, USA, May 21-24, 2000},
editor = {Mehdi Khosrowpour},
publisher = {IDEA Group Publishing},
isbn = {1-878289-84-5},
}