Mathias Eggert, Jannik Weber. What drives the purchase decision in Instagram stores?. In Margunn Aanestad, Stefan Klein 0002, Monideepa Tarafdar, Shengnan Han, Sven Laumer, Isabel Ramos 0001, editors, 31st European Conference on Information Systems - Co-creating Sustainable Digital Futures, ECIS 2023, Kristiansan, Norway, June 11-16, 2023. 2023. [doi]
@inproceedings{EggertW23,
title = {What drives the purchase decision in Instagram stores?},
author = {Mathias Eggert and Jannik Weber},
year = {2023},
url = {https://aisel.aisnet.org/ecis2023_rp/232},
researchr = {https://researchr.org/publication/EggertW23},
cites = {0},
citedby = {0},
booktitle = {31st European Conference on Information Systems - Co-creating Sustainable Digital Futures, ECIS 2023, Kristiansan, Norway, June 11-16, 2023},
editor = {Margunn Aanestad and Stefan Klein 0002 and Monideepa Tarafdar and Shengnan Han and Sven Laumer and Isabel Ramos 0001},
}