Dina Elikan, Yves Pigneur. Foundations of a visual tool for brand identity. In Peter M. Bednar, Ulrich Frank, Karlheinz Kautz, editors, 26th European Conference on Information Systems: Beyond Digitization - Facets of Socio-Technical Change, ECIS 2018, Portsmouth, UK, June 23-28, 2018. pages 36, 2018. [doi]
@inproceedings{ElikanP18-0, title = {Foundations of a visual tool for brand identity}, author = {Dina Elikan and Yves Pigneur}, year = {2018}, url = {https://aisel.aisnet.org/ecis2018_rip/36}, researchr = {https://researchr.org/publication/ElikanP18-0}, cites = {0}, citedby = {0}, pages = {36}, booktitle = {26th European Conference on Information Systems: Beyond Digitization - Facets of Socio-Technical Change, ECIS 2018, Portsmouth, UK, June 23-28, 2018}, editor = {Peter M. Bednar and Ulrich Frank and Karlheinz Kautz}, }