An Experimental Study to Investigate the Potential of Online Shopping in Immersive Virtual Realities Compared to Conventional Online Shops

Tanja Engelmann, Sabine Wallstein, Dieter Hitzler. An Experimental Study to Investigate the Potential of Online Shopping in Immersive Virtual Realities Compared to Conventional Online Shops. IJVR, 19(3):31-45, 2019. [doi]