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Digital Signage Effectiveness in Retail Stores

Mari Ervasti, Juha Häikiö, Minna Isomursu, Pekka Isomursu, Tiina Liuska. Digital Signage Effectiveness in Retail Stores. In Julio Abascal, Simone D. J. Barbosa, Mirko Fetter, Tom Gross, Philippe A. Palanque, Marco Winckler, editors, Human-Computer Interaction - INTERACT 2015 - 15th IFIP TC 13 International Conference, Bamberg, Germany, September 14-18, 2015, Proceedings, Part II. Volume 9297 of Lecture Notes in Computer Science, pages 455-462, Springer, 2015. [doi]

Authors

Mari Ervasti

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Juha Häikiö

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Minna Isomursu

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Pekka Isomursu

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Tiina Liuska

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