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ICAIMT - Marketers' Perceptions of Artificial Intelligence Adoption: A Behavioural Reasoning Theory Approach in Egypt - A Thematic Analysis

Reem Essam. ICAIMT - Marketers' Perceptions of Artificial Intelligence Adoption: A Behavioural Reasoning Theory Approach in Egypt - A Thematic Analysis. JIKM, 25(1), January 2026. [doi]

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