Ebuka Christian Ezenwafor, Adeola A. Ayodele, Chukwudi Ireneus Nwaizugbo. Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria: Mediating Effect of Brand Awareness. JECO, 19(3):16-27, 2021. [doi]
@article{EzenwaforAN21,
title = {Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria: Mediating Effect of Brand Awareness},
author = {Ebuka Christian Ezenwafor and Adeola A. Ayodele and Chukwudi Ireneus Nwaizugbo},
year = {2021},
doi = {10.4018/JECO.2021070102},
url = {https://doi.org/10.4018/JECO.2021070102},
researchr = {https://researchr.org/publication/EzenwaforAN21},
cites = {0},
citedby = {0},
journal = {JECO},
volume = {19},
number = {3},
pages = {16-27},
}