Peter S. Fader, Bruce G. S. Hardie. A note on an integrated model of customer buying behavior. European Journal of Operational Research, 139(3):682-687, 2002. [doi]
@article{FaderH02,
title = {A note on an integrated model of customer buying behavior},
author = {Peter S. Fader and Bruce G. S. Hardie},
year = {2002},
doi = {10.1016/S0377-2217(01)00165-5},
url = {http://dx.doi.org/10.1016/S0377-2217(01)00165-5},
researchr = {https://researchr.org/publication/FaderH02},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {139},
number = {3},
pages = {682-687},
}