The Neural Correlates of Persuasion: A Common Network across Cultures and Media

Emily B. Falk, Lian T. Rameson, Elliot T. Berkman, Betty Liao, Yoona Kang, Tristen K. Inagaki, Matthew D. Lieberman. The Neural Correlates of Persuasion: A Common Network across Cultures and Media. J. Cognitive Neuroscience, 22(11):2447-2459, 2010. [doi]

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