Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness

Jie Fang, Hefu Liu, Yang Li, Zhao Cai. Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness. Electronic Commerce Research and Applications, 46:101028, 2021. [doi]

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