How effective is targeted advertising?

Ayman Farahat. How effective is targeted advertising?. In American Control Conference, ACC 2013, Washington, DC, USA, June 17-19, 2013. pages 6014-6021, IEEE, 2013. [doi]

@inproceedings{Farahat13,
  title = {How effective is targeted advertising?},
  author = {Ayman Farahat},
  year = {2013},
  url = {http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=6580780},
  researchr = {https://researchr.org/publication/Farahat13},
  cites = {0},
  citedby = {0},
  pages = {6014-6021},
  booktitle = {American Control Conference, ACC 2013, Washington, DC, USA, June 17-19, 2013},
  publisher = {IEEE},
  isbn = {978-1-4799-0177-7},
}