Under the Hood of Social Media Advertising: How Do We use AI Responsibly for Advertising Targeting and Creative Evaluation

Aleksandr Farseev. Under the Hood of Social Media Advertising: How Do We use AI Responsibly for Advertising Targeting and Creative Evaluation. In Tat-Seng Chua, Hady W. Lauw, Luo Si, Evimaria Terzi, Panayiotis Tsaparas, editors, Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023. pages 1281-1282, ACM, 2023. [doi]

@inproceedings{Farseev23,
  title = {Under the Hood of Social Media Advertising: How Do We use AI Responsibly for Advertising Targeting and Creative Evaluation},
  author = {Aleksandr Farseev},
  year = {2023},
  doi = {10.1145/3539597.3575791},
  url = {https://doi.org/10.1145/3539597.3575791},
  researchr = {https://researchr.org/publication/Farseev23},
  cites = {0},
  citedby = {0},
  pages = {1281-1282},
  booktitle = {Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023},
  editor = {Tat-Seng Chua and Hady W. Lauw and Luo Si and Evimaria Terzi and Panayiotis Tsaparas},
  publisher = {ACM},
  isbn = {978-1-4503-9407-9},
}