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Using Serious Games for Idea Assessment in Service Innovation

Niels Feldmann, Marc Thomas Philipp Adam, Maximilian Bauer. Using Serious Games for Idea Assessment in Service Innovation. In Michel Avital, Jan Marco Leimeister, Ulrike Schultze, editors, 22st European Conference on Information Systems, ECIS 2014, Tel Aviv, Israel, June 9-11, 2014. 2014. [doi]

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Niels Feldmann

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Marc Thomas Philipp Adam

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Maximilian Bauer

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