Juan Feng, Hemant K. Bhargava, David M. Pennock. Computational Evaluation of Alternative Paid Placement Mechanisms in Search Engines. In Pacific Asia Conference on Information Systems, PACIS 2004, Shanghai, China, July 8-11, 2004. pages 144, AISeL, 2004. [doi]
@inproceedings{FengBP04,
title = {Computational Evaluation of Alternative Paid Placement Mechanisms in Search Engines},
author = {Juan Feng and Hemant K. Bhargava and David M. Pennock},
year = {2004},
url = {http://aisel.aisnet.org/pacis2004/144},
researchr = {https://researchr.org/publication/FengBP04},
cites = {0},
citedby = {0},
pages = {144},
booktitle = {Pacific Asia Conference on Information Systems, PACIS 2004, Shanghai, China, July 8-11, 2004},
publisher = {AISeL},
}