Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms

Juan Feng, Hemant K. Bhargava, David M. Pennock. Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms. INFORMS Journal on Computing, 19(1):137-148, 2007. [doi]

Authors

Juan Feng

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Hemant K. Bhargava

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David M. Pennock

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