A Randomized Field Experiment to Explore the Impact of Herding Cues as Catalysts for Adoption

Yue (Katherine) Feng, Jennifer L. Claggett, Elena Karahanna, Kar Yan Tam. A Randomized Field Experiment to Explore the Impact of Herding Cues as Catalysts for Adoption. MIS Quarterly, 46(2):1135-1164, May 2022. [doi]

@article{FengCKT22,
  title = {A Randomized Field Experiment to Explore the Impact of Herding Cues as Catalysts for Adoption},
  author = {Yue (Katherine) Feng and Jennifer L. Claggett and Elena Karahanna and Kar Yan Tam},
  year = {2022},
  month = {May},
  doi = {10.25300/misq/2022/16141},
  url = {https://doi.org/10.25300/misq/2022/16141},
  researchr = {https://researchr.org/publication/FengCKT22},
  cites = {0},
  citedby = {0},
  journal = {MIS Quarterly},
  volume = {46},
  number = {2},
  pages = {1135-1164},
}