Customer involvement and new product performance: The jointly moderating effects of technological and market newness

Taiwen Feng, Di Cai, Zhenglin Zhang, Bing Liu. Customer involvement and new product performance: The jointly moderating effects of technological and market newness. Industrial Management and Data Systems, 116(8):1700-1718, 2016. [doi]

Authors

Taiwen Feng

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Di Cai

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Zhenglin Zhang

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Bing Liu

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