Juan Feng, Jinhong Xie. Research Note - Performance-Based Advertising: Advertising as Signals of Product Quality. Information Systems Research, 23(3-2):1030-1041, 2012. [doi]
@article{FengX12-3,
title = {Research Note - Performance-Based Advertising: Advertising as Signals of Product Quality},
author = {Juan Feng and Jinhong Xie},
year = {2012},
doi = {10.1287/isre.1110.0380},
url = {http://dx.doi.org/10.1287/isre.1110.0380},
researchr = {https://researchr.org/publication/FengX12-3},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {23},
number = {3-2},
pages = {1030-1041},
}