The Neural Persuasion Model: Aligning Neural Readiness, Perceived Need, and Intervention Strategies

Susan Ferebee, James Davis. The Neural Persuasion Model: Aligning Neural Readiness, Perceived Need, and Intervention Strategies. In Magnus Bång, Eva L. Ragnemalm, editors, Persuasive Technology. Design for Health and Safety - 7th International Conference, PERSUASIVE 2012, Linköping, Sweden, June 6-8, 2012. Proceedings. Volume 7284 of Lecture Notes in Computer Science, pages 181-192, Springer, 2012. [doi]

@inproceedings{FerebeeD12,
  title = {The Neural Persuasion Model: Aligning Neural Readiness, Perceived Need, and Intervention Strategies},
  author = {Susan Ferebee and James Davis},
  year = {2012},
  doi = {10.1007/978-3-642-31037-9_16},
  url = {http://dx.doi.org/10.1007/978-3-642-31037-9_16},
  researchr = {https://researchr.org/publication/FerebeeD12},
  cites = {0},
  citedby = {0},
  pages = {181-192},
  booktitle = {Persuasive Technology. Design for Health and Safety - 7th International Conference, PERSUASIVE 2012, Linköping, Sweden, June 6-8, 2012. Proceedings},
  editor = {Magnus Bång and Eva L. Ragnemalm},
  volume = {7284},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-642-31036-2},
}