The superhit effect and long tail phenomenon in the context of electronic word of mouth

María Olmedilla Fernández, M. Rocío Martínez-Torres, Sergio L. Toral Marín. The superhit effect and long tail phenomenon in the context of electronic word of mouth. Decision Support Systems, 125, 2019. [doi]

Authors

María Olmedilla Fernández

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M. Rocío Martínez-Torres

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Sergio L. Toral Marín

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