Carlos Flavián, Raquel Gurrea, Carlos Orús. The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch. Telematics and Informatics, 34(8):1544-1556, 2017. [doi]
@article{FlavianGO17,
title = {The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch},
author = {Carlos Flavián and Raquel Gurrea and Carlos Orús},
year = {2017},
doi = {10.1016/j.tele.2017.07.002},
url = {https://doi.org/10.1016/j.tele.2017.07.002},
researchr = {https://researchr.org/publication/FlavianGO17},
cites = {0},
citedby = {0},
journal = {Telematics and Informatics},
volume = {34},
number = {8},
pages = {1544-1556},
}