Marvin Fleischmann. Contrast and Assimilation in Consumer Software Selection Decisions - An Experimental Study. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]
@inproceedings{Fleischmann15,
title = {Contrast and Assimilation in Consumer Software Selection Decisions - An Experimental Study},
author = {Marvin Fleischmann},
year = {2015},
url = {http://aisel.aisnet.org/amcis2015/AdoptionofIT/GeneralPresentations/29},
researchr = {https://researchr.org/publication/Fleischmann15},
cites = {0},
citedby = {0},
booktitle = {21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015},
publisher = {Association for Information Systems},
}