Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn. Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice. Communication Research, 37(4):576-598, 2010. [doi]
@article{FransenFP10,
title = {Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice},
author = {Marieke L. Fransen and Bob M. Fennis and Ad Th. H. Pruyn},
year = {2010},
doi = {10.1177/0093650210368251},
url = {http://dx.doi.org/10.1177/0093650210368251},
researchr = {https://researchr.org/publication/FransenFP10},
cites = {0},
citedby = {0},
journal = {Communication Research},
volume = {37},
number = {4},
pages = {576-598},
}