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Market Resistance to Innovative Service-Focused Business Models: Insights from the Service-Dominant Logic

Joerg Freiling, Sven M. Laudien, Kathrin Dressel. Market Resistance to Innovative Service-Focused Business Models: Insights from the Service-Dominant Logic. In 46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013. pages 244-252, IEEE, 2013. [doi]

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Joerg Freiling

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Sven M. Laudien

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Kathrin Dressel

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