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Discussion and Validation of a CRM System Selection Approach with Experts

Ina Friedrich, Jon Sprenger, Michael H. Breitner. Discussion and Validation of a CRM System Selection Approach with Experts. In Vallabh Sambamurthy, Mohan Tanniru, editors, A Renaissance of Information Technology for Sustainability and Global Competitiveness. 17th Americas Conference on Information Systems, AMCIS 2011, Detroit, Michigan, USA, August 4-8 2011. Association for Information Systems, 2011. [doi]

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Ina Friedrich

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Jon Sprenger

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Michael H. Breitner

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