The impact of social commerce feature richness on website stickiness through cognitive and affective factors: An experimental study

Thomas Friedrich, Sebastian Schlauderer, Sven Overhage. The impact of social commerce feature richness on website stickiness through cognitive and affective factors: An experimental study. Electronic Commerce Research and Applications, 36, 2019. [doi]

Authors

Thomas Friedrich

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Sebastian Schlauderer

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Sven Overhage

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