Some things are just better rich: how social commerce feature richness affects consumers' buying intention via social factors

Thomas Friedrich 0001, Sebastian Schlauderer, Sven Overhage. Some things are just better rich: how social commerce feature richness affects consumers' buying intention via social factors. Electronic Markets, 31(1):159-180, 2021. [doi]

Authors

Thomas Friedrich 0001

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Sebastian Schlauderer

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Sven Overhage

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