Success Factors for Analytical Customer Relationship Management in B2B Companies

Manuela Frieß, Karin Hartl, Olaf Jacob. Success Factors for Analytical Customer Relationship Management in B2B Companies. In 25th Americas Conference on Information Systems, AMCIS 2019, Cancún, Mexico, August 15-17, 2019. Association for Information Systems, 2019. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.