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Blended Shopping - Interactivity and Individualization

Britta Fuchs, Thomas Ritz, Bastian Halbach, Florian Hartl. Blended Shopping - Interactivity and Individualization. In David A. Marca, Boris Shishkov, Marten van Sinderen, editors, ICE-B 2011 - Proceedings of the International Conference on e-Business, Seville, Spain, 18-21 July, 2011, ICE-B is part of ICETE - The International Joint Conference on e-Business and Telecommunications. pages 47-52, SciTePress, 2011.

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