Marco Furini, Roberta De Michele. On improving the engagement between viewers and TV commercials through gamification. Multimedia Syst., 26(2):107-123, 2020. [doi]
@article{FuriniM20,
title = {On improving the engagement between viewers and TV commercials through gamification},
author = {Marco Furini and Roberta De Michele},
year = {2020},
doi = {10.1007/s00530-019-00625-9},
url = {https://doi.org/10.1007/s00530-019-00625-9},
researchr = {https://researchr.org/publication/FuriniM20},
cites = {0},
citedby = {0},
journal = {Multimedia Syst.},
volume = {26},
number = {2},
pages = {107-123},
}