Evgeniy Gabrilovich. Ad Retrieval Systems ::::in vitro:::: and ::::in vivo::::: Knowledge-Based Approaches to Computational Advertising. In Paul Clough, Colum Foley, Cathal Gurrin, Gareth J. F. Jones, Wessel Kraaij, Hyowon Lee, Vanessa Murdoch, editors, Advances in Information Retrieval - 33rd European Conference on IR Research, ECIR 2011, Dublin, Ireland, April 18-21, 2011. Proceedings. Volume 6611 of Lecture Notes in Computer Science, pages 4-5, Springer, 2011. [doi]
@inproceedings{Gabrilovich11, title = {Ad Retrieval Systems ::::in vitro:::: and ::::in vivo::::: Knowledge-Based Approaches to Computational Advertising}, author = {Evgeniy Gabrilovich}, year = {2011}, doi = {10.1007/978-3-642-20161-5_2}, url = {http://dx.doi.org/10.1007/978-3-642-20161-5_2}, tags = {rule-based, systematic-approach}, researchr = {https://researchr.org/publication/Gabrilovich11}, cites = {0}, citedby = {0}, pages = {4-5}, booktitle = {Advances in Information Retrieval - 33rd European Conference on IR Research, ECIR 2011, Dublin, Ireland, April 18-21, 2011. Proceedings}, editor = {Paul Clough and Colum Foley and Cathal Gurrin and Gareth J. F. Jones and Wessel Kraaij and Hyowon Lee and Vanessa Murdoch}, volume = {6611}, series = {Lecture Notes in Computer Science}, publisher = {Springer}, isbn = {978-3-642-20160-8}, }