Value-based data mining and web mining for CRM

Steve Gallant, Gregory Piatetsky-Shapiro, Ming Tan. Value-based data mining and web mining for CRM. In KDD. 2001. [doi]

@inproceedings{GallantPT01,
  title = {Value-based data mining and web mining for CRM},
  author = {Steve Gallant and Gregory Piatetsky-Shapiro and Ming Tan},
  year = {2001},
  url = {http://portal.acm.org/citation.cfm?id=502786.502793},
  tags = {rule-based, data-flow},
  researchr = {https://researchr.org/publication/GallantPT01},
  cites = {0},
  citedby = {0},
  booktitle = {KDD},
}