Drivers of Twitter as a strategic communication tool for non-profit organizations

María del Mar Gálvez-Rodríguez, Carmen Caba Pérez, Manuel López-Godoy. Drivers of Twitter as a strategic communication tool for non-profit organizations. Internet Research, 26(5):1052-1071, 2016. [doi]

@article{Galvez-Rodriguez16,
  title = {Drivers of Twitter as a strategic communication tool for non-profit organizations},
  author = {María del Mar Gálvez-Rodríguez and Carmen Caba Pérez and Manuel López-Godoy},
  year = {2016},
  doi = {10.1108/IntR-07-2014-0188},
  url = {http://dx.doi.org/10.1108/IntR-07-2014-0188},
  researchr = {https://researchr.org/publication/Galvez-Rodriguez16},
  cites = {0},
  citedby = {0},
  journal = {Internet Research},
  volume = {26},
  number = {5},
  pages = {1052-1071},
}