A stochastic model on the profitability of loyalty programs

A. Gandomi, Saeed Zolfaghari. A stochastic model on the profitability of loyalty programs. Computers & Industrial Engineering, 61(3):482-488, 2011. [doi]

@article{GandomiZ11,
  title = {A stochastic model on the profitability of loyalty programs},
  author = {A. Gandomi and Saeed Zolfaghari},
  year = {2011},
  doi = {10.1016/j.cie.2011.04.002},
  url = {http://dx.doi.org/10.1016/j.cie.2011.04.002},
  researchr = {https://researchr.org/publication/GandomiZ11},
  cites = {0},
  citedby = {0},
  journal = {Computers & Industrial Engineering},
  volume = {61},
  number = {3},
  pages = {482-488},
}