Yuan Gao. Interactivity and Amusement in Electronic Commerce. In Mehdi Khosrow-Pour, editor, Encyclopedia of Information Science and Technology (5 Volumes). pages 1607-1611, Idea Group, 2005.
@incollection{Gao05:2,
title = {Interactivity and Amusement in Electronic Commerce},
author = {Yuan Gao},
year = {2005},
researchr = {https://researchr.org/publication/Gao05%3A2},
cites = {0},
citedby = {0},
pages = {1607-1611},
booktitle = {Encyclopedia of Information Science and Technology (5 Volumes)},
editor = {Mehdi Khosrow-Pour},
publisher = {Idea Group},
isbn = {1-59140-553-X},
}