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Ecosystem Bundling Promotion and Consumers' Product Evaluation: Evidence from Amazon Devices

Yuting Gao, Kai Luo, Hock-Hai Teo. Ecosystem Bundling Promotion and Consumers' Product Evaluation: Evidence from Amazon Devices. In Joe S. Valacich, Anitesh Barua, Ryan Wright, Atreyi Kankanhalli, Xitong Li, Shaila Miranda, editors, Proceedings of the 42nd International Conference on Information Systems, ICIS 2021, Building Sustainability and Resilience with IS: A Call for Action, Austin, TX, USA, December 12-15, 2021. Association for Information Systems, 2021. [doi]

Authors

Yuting Gao

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Kai Luo

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Hock-Hai Teo

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